Use social media marketing
to covert digital experiences into revenue
Why your brand should have a presence on social media
The world of social media is rapidly evolving along with the way we socialise as well as the way we purchase on a global scale. A total of 5.2 billion people now own a phone globally, 4.5 billion have access to the internet and 3.8 billion have a presence on social media. That 3.8 billion represents 49% of the global population. Now is the time more than ever before to ensure your brand has a presence on social media. If you haven’t set up your business on social media what are you waiting for?
Facebook has the largest amount of users with 2.8 billion accounts active monthly. Instagram monthly users are a total of 1 billion. So how much time are we spending on these digital platforms? A startling average of 6 hours and 42-43 minutes. Are you ready to use social media marketing for your business, but not quite sure where to start? Our team of social media specialists can help. We offer a wide range of courses from beginners, intermediate to advanced for the following platforms: Instagram, Twitter, Tik Tok and Facebook. Contact us today to start growing your business using social media.
Social Media Audit
What is a social media audit and why would you need one? A social media audit is an evaluation of a business’s current social media profiles and metrics to evaluate expansion opportunities and current social presence.
Social media audits are a great way to increase brand awareness, generate more leads and sales, improve and increase community engagement, grow your audience (followers), and increase traffic to your website. Need an expert to conduct an audit for your social media profiles? Look no further. We can help you to improve your visual appearance, brand consistency across all social profiles, understand your audience on each platform, and interpret your social insights.
During a social media audit we will help you with the following:
- Define specific goals for each platform
- Define your brand tone of voice
- Content analysis – Build a style guide to enhance your overall social presence
- Interpret your social media analytics – impressions, engagement, reach
- Identify best performing social posts
- Measure traffic generated from social posts
- Demographic analysis
- Review hashtag performance
- Review opportunities on your current platforms and new social media
- Define objectives and actions aligned with your marketing strategy
Social Media Consultancy
Are you struggling to align your business objectives and strategy with your social media presence? Not getting your desired results with your current social media strategy? Gaining the required skills to thrive in the wonderful world of social media is essential for business in these increasingly digital times. Once you have acquired the right skills this can lead to an increase in sales and lead generation. Harris Marketing Solutions offer full day or half day consultancy and ongoing consultancy to take your business growth to the next level developing a social strategy that works.
Whether you’re a beginner, intermediate or advanced user of social media our consultants will help to demystify all of your social media marketing challenges and promote growth opportunities for your business. Our consultants will provide you with advise and training that will improve your overall brand consistency, look and feel of your social presence, paid advertisement campaigns and much more.
The needs of each business are always different which is why our social media consultants deliver a bespoke service based on your requirements. With experience in managing social media accounts, campaigns and training others on how to use social media effectively to grow their businesses our consultants are well equip to ensure your social media marketing needs are met.
Once our consultants have a detailed insight into your requirements they typically review the following areas with clients:
- Social presence analysis
- Social media strategy development
- Paid advertisement campaigns
- Community management
- Competitor analysis
- Answer your questions
What you will receive during a full day or half day consultancy:
- Appraisal of current social media presence
- Social media strategy development
- Social media content or ad training and advice
- Competitor and SWOT analysis best practices
- Resources to improve overall social media performance
If you prefer to receive ongoing support we provide the following:
- Work with clients on an ongoing basis
- Social media training
- Varied focus on brand development
- Rebranding support
- Product launch support
- Redeveloping marketing strategy
Contact us today to find out more about our social media consultancy services.
Strategy
Social media has changed the way we do business. The best businesses are building extensive strategies to keep up with the digital wave. Your customers want to stay connected with you using social media and new consumers are waiting to find your business. Audiences look forward to great content and it’s important to manage those expectations to the highest standards.
Are you ready to take your social media strategy to the next level and learn how to personalise your approach on social media whether it’s one-to-one or one to-many? Developing ideas for content creation can be a challenge, and that’s why we’re here to help. Our social media specialists can help you to build a strong social media strategy.
During our social media strategy courses we will show you how to:
- Develop a social media strategy that works for your business objectives
- Find consumers on social media and start a dialog
- Utilise organic and paid strategies to reach business objectives
- Build a strong strategy by creating memorable content that your audience feel connected to and persuades them to engage with your business
- Integrate social media with your other marketing channels
- How to analyse your social media insights to get the best ROI
Happy Clients
Online Social Media Training
At Harris Marketing Solutions we offer a variety of corporate and one-to-one social media courses for Facebook, Instagram, Twitter, and Tik Tok via skype, zoom or your preferred platform. Wherever you are located from the comfort of your home or office get the support you need to manage your social media effectively and grow your business.
The courses we offer will train you on: