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Facebook Advertising Training London

Why use Facebook for advertising?

Facebook attracts over two billion monthly users. If you're not marketing your business on Facebook that's potentially a huge amount of business that you are missing out on! Whatever your budget our courses & training sessions will provide you with the skills you need maximise your ad spend.

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What is Facebook paid advertising?

Facebook provides businesses with self-service tools to create ads and run campaigns. You can measure the successfulness of campaigns by using reports and tailor your ads by learning more about your audience using insights. With over two billion users actively using Facebook monthly you're bound to reach your target audience.

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Why use paid Facebook advertising?

While posting consistently on your Facebook page can be a great way to reach new customers and your existing customers, organic posts are limited. Using Facebook paid ads allows your business to reach a wider audience much quicker. You decide on the amount your business spends on Facebook advertising. No matter what your budget is you can start out with an advertising spend that is reasonable for you. For some advanced ads there will be a minimum spend, but you will be notified. Our digital marketing experts can provide you with the skills you need to manage your paid Facebook campaigns and maximise your budget.

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Facebook Paid Advertising Training

Our social media experts will tailor your training to suit the needs of your business. During our Facebook Paid Adverting training we will cover:

  • The benefits of using social media for your business
  • Using social media as a business
  • How to navigate across Facebook platforms for business
  • Running paid Facebook advertising campaigns
  • How to measure campaign performance using Facebook reporting
  • Integrating social media into your digital marketing strategy
  • How to schedule ads and posts
  • Creating engaging visual content
  • Facebook community management best practices
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Content Creation

Producing great content is key when it comes to winning customers through social media advertising. Putting in a little extra effort could mean that your click through rate increases, and that's the goal!

Ad creatives
Don’t have the tools to produce your own content? Not to worry! Our creative team keep up with all of the latest social media trends and will creative eye-catching content for you. We aim to produce content that will convert. 

Grow your audience 
Facebook paid ads allows you to target based on age, location, interests, demographics and much more. We’ll teach you how to appeal to your target audience on a much larger scale or reach a new audience. 

Customised ads
Customers love nothing more than when you appeal to them! We’ll teach you how to create content that’s targeted at your audience or create it for you! 

Community Management 
Once you have the attention of your target audience it’s import to maintain a level of engagement. We’ll share tips on how to manage your Facebook community and grow it. 

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Facebook Paid Advertising

During our training sessions we show you how to run the different ads that Facebook offers.

Boosted Posts 
Boosted posts may increase your Facebook likes, and post interaction such as comments and shares. Boosting a post is a great way to reach prospect customers who have an interest in your products of services. 

Promote call-to-action button
Encourage people to interact with your business with the call-to-action button. You can choose from multiple call-to-action promotions such as, shop now, see offers, use app, watch video, book now and much more.

Website ad 
Running a website promotion could increase traffic on your website.

Page ad 
Promote your Facebook page by running a page ad to grow like and follows on your page. 

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Facebook Advertisement Management

Facebook offers some great tool to manage your campaigns. Our team will share the benefits of using these tools, and show you how they work.

Advert Analysis & Optimisation  
Using Facebook experiments we will show you how to run tests such as, A/B split testing and campaign budget optimisation. Learn how to conduct a brand survey to measure the affect your campaigns have on recall, perception or brand awareness. 

Facebook Ad Reporting 
Monitor your ads as often as daily with Facebook ads reporting tool which allows you to measure the successfulness of your campaigns. You can create reports customising them to include the information you want to review, and export to share with your colleagues or save to your files and much more. 

Optimise Campaigns with Facebook Audience Insights 
Learn more about your audience using Facebook audience insights. Discover the top countries, towns and cities, age, gender and detailed demographics. Audience insights provides you with valuable information about your audience that will help you plan your campaigns for more streamlines results.  

We offer bespoke Facebook paid advertisement training in London, including Camden, Bloomsbury, City of London, Smithfield, City of Westminster, Charing Cross, St. Marylebone, Soho, Hackney, Hammersmith and Fulham, Haringey, Islington, Clerkenwell, Kensington and Chelsea, Lambeth, Vauxhall, Lewisham, Newham, Southwark, Dulwich,
Tower Hamlets, Limehouse, Wandsworth, Wandsworth Common, Battersea, Clapham Junction, Barking and Dagenham, Barnet, Bexley, Brent, Bromley, Croydon, Ealing,
Enfield, Greenwich, Woolwich, Harrow, Havering, Hillingdon, Hounslow,
Kingston upon Thames, Teddington, Merton, Wimbledon,
Redbridge, Richmond upon Thames, Sutton, and Waltham Forest. 

Due to Covid-19 we are currently hosting our training sessions on Zoom, Skype or your preferred platform. 

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